Job Description

Marketing Director — Sanibel-Captiva Conservation Foundation (SCCF)

SCCF is seeking a dynamic and experienced on-site Marketing Director to take the organization's brand and marketing strategy to the next level. Realizing the power of SCCF's brand as a trusted leader in conservation and science-based solutions to protect Southwest Florida's coastal ecosystems, this role will elevate public awareness, engagement, and support. The Marketing Director will help maintain SCCF's long-standing leadership role in the Sanibel-Captiva community, strengthening partnerships with other nonprofits and our business community, while expanding our regional impact to other parts of Southwest Florida.

Responsibilities:

• Establish a marketing strategy that will diversify funding support for SCCF, including growing corporate partnerships
• Lead, mentor, and develop the marketing team while fostering a culture of creativity, innovation, accountability, and collaboration
• Implement social media strategy, establishing targeted goals to increase followers and engagement
• Oversee social media strategy and digital marketing initiatives, establishing measurable goals for audience growth, engagement, and conversion
• Develop and manage website strategy, email marketing campaigns, search engine optimization (SEO), answer engine optimization (AEO) and digital advertising efforts
• Develop and execute an effective marketing plan for SCCF's signature fundraising events and immersive educational programs
• Partner closely with the Development team to support fundraising campaigns, donor stewardship efforts, membership growth, and event revenue goals
• Expand and enhance community outreach and partnerships
• Increase brand awareness and manage new merchandise campaigns
• Enhance SCCF's portfolio of marketing collateral
• Optimize branding, including logo use, digital resources, and brand attributes
• Cultivate relationships with local, regional, and national media outlets to increase SCCF visibility and thought leadership
• Establish key performance indicators (KPIs) and regularly report marketing performance, campaign effectiveness, and return on investment to senior leadership
• Manage relationships with external vendors, agencies, photographers, videographers, designers, and consultants
• Develop and manage the annual marketing budget, ensuring effective use of resources and measurable outcomes
• Work closely with SCCF Communications Director, Development Director and other department leaders to ensure cohesive organizational messaging, strategic alignment and goals

Requirements:

• 4-8 years marketing experience, with a bachelor's degree in marketing or PR preferred
• Portfolio of success on multi-platform campaigns, including digital media and video productions
• Proven excellence in effective social media strategies, based on analytics and ROI
• Strong leadership skills, including the ability to empower others, while encouraging creativity and innovation
• Demonstrated success developing and executing strategic marketing plans that drive measurable organizational growth
• Excellent oral and written communication skills
• Proficiency with CRM systems, digital marketing platforms, analytics tools, content management systems, Microsoft Office applications, and marketing technology solutions
• Experience in developing, implementing, and evaluating success of marketing plans
• Experience with data management and targeted marketing initiatives
• Capable of collaborating with several teams at once, and experience in managing multiple initiatives simultaneously
• Experience directing creative development, graphic design, video production, website initiatives, and digital content creation. Experience with Adobe Creative Suite is preferred
• Ideal candidate will be skilled at Photoshop, video editing, user interface/experience, and graphic design
• Experience working within nonprofit organizations, environmental organizations, educational institutions, or mission-driven organizations preferred

Special Requirements:

• SCCF is a drug-free workplace, and the successful applicant will pass a drug screen and background check
• A valid US driver's license
• Occasional weekends and evening hours during event season

Compensation and Benefits:

• Full-time; Exempt
• Generous PTO, holidays, medical, dental, and 401(k) with employer match

Who We Hope Will Join Our Team:

The SCCF Marketing Director will excel at multi-platform campaigns that bring in new audiences and will be a very organized and motivated self-starter. They will be equally comfortable developing high-level strategy and rolling up their sleeves to execute initiatives that advance SCCF's mission. They will thrive in a team environment, being willing to pitch in when an extra hand is needed. They will have knowledge of eco-friendly lifestyles and will enjoy working in a role that promotes the conservation of our coastal ecosystems. The ideal candidate is passionate about conservation, community engagement, storytelling, and using marketing to inspire action and support for environmental initiatives.

Who We Are:

SCCF is a 501(c)(3) environmental non-profit organization headquartered on Sanibel Island, Florida. In its rich 58-year history, SCCF has won numerous awards and is recognized with a 4-Star Charity Navigator rating. The talented staff of 45 works in concert with the guidance offered by SCCF's dedicated Board of Trustees and is supported by a large group of members, donors, and volunteers. SCCF is an equal opportunity employer, committed to a diverse and inclusive workplace.

Reports To: Chief Financial and Operations Officer

Direct Reports: Communications & Marketing Coordinator and contracted creative resources, etc.

All applicants must complete the Predictive Index Behavioral Assessment attached here

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