Digital Experience Marketing Manager Job at UPS US, Alpharetta, GA

WVJVak9TQllFbDUrV05iazk3VFJvYWtaWXc9PQ==
  • UPS US
  • Alpharetta, GA

Job Description

Digital Experience Marketing Manager

Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description

Summary: The Digital Experience Marketing Manager will lead the design, build, and launch of a unified, modern customer-facing brand experience across UPS Digital's Secure Commerce and Digital Solutions portfolio. This role is responsible for creating a new digital channel and customer onboarding experience, overseeing the full strategy, execution, and optimization across customer-facing websites and digital engagement platforms. The Digital Experience Marketing Manager ensures a digital-first experience that strengthens brand consistency, expands customer traffic, and optimizes destination-site performance to unlock new digital revenue opportunities for UPS Digital.

Impact of the Role: This position will be a critical driver of the UPS Digital brand transformation. The manager ensures our digital presence meets modern customer expectations, delivers seamless engagement pathways, and fuels long-term traffic and revenue growth.

Key Responsibilities:

  • Lead the end-to-end design, development, and rollout of a unified digital brand experience across the UPS Digital ecosystem.
  • Serve as the primary owner for agency and vendor management, including design and creative partners.
  • Oversee and evolve the digital experience tech stack, including CMS, content personalization, Adobe Suite, Adobe Experience Manager (AEM), Adobe Journey Optimizer, Analytics, and experimentation tools, ensuring scalable, modern, and intuitive customer experiences.
  • Define and direct the digital communications strategy while managing all customer-facing web experiences, including content strategy, UX, navigation, and engagement pathways designed to support acquisition, onboarding, and ongoing customer engagement.
  • Drive high-volume customer traffic growth across owned, earned, and paid channels as well as AEO and SEO, to scale onsite engagement.
  • Collaborate cross-functionally with Product, IT, UPS Brand, UPS Digital Experience, Engineering, and Marketing teams to ensure alignment and seamless execution of digital experience initiatives.
  • Collaborate with Marketing Operations team to build and maintain measurement frameworks to generate data-driven insights that continuously improve site performance, engagement, and conversion outcomes.
  • Ensure creative and messaging alignment across all digital touchpoints to maintain a cohesive brand presence.

Qualifications:

  • Bachelor's degree in Marketing, Digital Communications, Business, UX, or related field; Master's preferred.
  • 5+ years of experience in digital marketing, digital experience design, or online communications.
  • Proven experience managing external digital agencies, design firms, and technology vendors.
  • Hands-on experience with Adobe Suite, Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
  • Strong understanding of UX/UI principles, digital performance analytics, and customer engagement strategies.
  • Demonstrated ability to lead large-scale digital initiatives with measurable growth outcomes.
  • Exceptional communication, relationship building, and project management relationship-building skills, and project management skills.

This is a hybrid position which requires being in office at our Alpharetta, Georgia, location 3 days a week.

Employee Type: Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation. UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law. Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

Job Tags

Permanent employment, Work at office, 3 days per week

Similar Jobs

Kimmel and Associates

Project Manager - Water - Wastewater Manager Job at Kimmel and Associates

 ...in complex and large-scale projects in the municipal and private sector. With a reputation for delivering high-quality water and wastewater management solutions, they are committed to providing innovative and sustainable construction services. About the Position The... 

RentVision

Seasonal Travel Photographer & Videographer Job at RentVision

 ...Kansas City is seeking a Seasonal Media Producer to create impactful visual content for apartment communities. This role involves traveling within a 200-mile radius to capture photos and videos, ensuring remarkable client interactions and effective communication. Candidates... 

Confidential

Warehouse Order Puller - Now Hiring Job at Confidential

 ...Status, or any other legally protected group status. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or... 

DATTCO

School Bus Driver Job at DATTCO

 ...We are currently hiring experienced school bus drivers for our location in North Haven, CT. Come find out why DATTCO has the highest employee satisfaction rate in the industry. Hear what it's like from a DATTCO school bus driver: DATTCO is a third-generation... 

University of Vermont Health - UVM Medical Center

System Director, HIM & Coding Job at University of Vermont Health - UVM Medical Center

 ...Job Description The UVMH System Director HIM & Coding is responsible for strategic design, implementation management, and governance...  ...shall ensure the UVMH objectives in finance, patient care, medical record management, coding and patient experience are achieved....