Job Description

Advertising Copywriter

Co-Ho (Content House) is the internal advertising agency inside the Personal Care division within P&G. We're searching for a sharp, strategic Advertising Copywriter who understands that great copy doesn't just sound clever—it sells, persuades, and creates genuine connections between brands and people. You'll craft words that stop thumbs mid-scroll, turn browsers into buyers, and transform marketing messages into cultural moments.

In this role, you'll be responsible for developing copy across the full spectrum of advertising channels: from punchy short form social, radio, TV and print ads. You'll partner with designers, strategists, and account teams to create integrated campaigns that balance creativity with commercial effectiveness. This isn't a position for writers who want to live in isolation—you'll thrive on collaboration, feedback, and the iterative creative process. You won't see A.I. as a threat but a tool to enhance your copy and write from different vantage points and in different voices. Strong prompting skills a must.

If you can write a headline that makes people feel something, body copy that builds an airtight case, and calls-to-action that actually inspire action, let's talk.

Key Responsibilities:

• Conceive and execute original copy across multiple advertising formats including digital ads, social media content, video scripts, print campaigns, and out-of-home advertising. You'll own the verbal identity of campaigns from initial brainstorming through final delivery, ensuring every word serves a strategic purpose.
• Collaborate with art directors and designers during the ideation process to develop fully integrated campaign concepts where copy and visuals amplify each other. Participate in creative presentations, defending your work with confidence while articulating how your copy solutions address client objectives.
• Conduct thorough research into target audiences, competitive landscapes, and brand voices to ensure your copy resonates authentically. You'll become an expert in each client's business, translating complex products or services into clear, compelling narratives that drive action.
• Maintain brand voice consistency across all touchpoints while identifying opportunities to evolve tone and messaging for maximum impact. Develop copy guidelines, messaging frameworks, and tone-of-voice documentation that enable scalability without dilution.
• Manage multiple projects with competing deadlines, adapting your writing style to serve different brands, industries, and objectives. Edit and proofread meticulously—typos aren't just embarrassing, they're brand credibility killers.
• Stay obsessively current with cultural trends, internet vernacular, platform-specific best practices, and the evolving advertising landscape. Bring fresh references and unexpected angles to every brief.

What We Offer:

• A challenging, innovative environment where you can directly influence the future of major brands.
• A supportive, diverse team committed to excellence.
• Competitive salary and benefits.

Why COHO? Why P&G?

You'll get the creative freedom of a startup with the resources and brand portfolio of P&G's Personal Care division. COHO gives you:

• High-Impact Work: Your AI-powered content will reach millions of people across some of the world's most recognized beauty and personal care brands
• Pioneer a New Discipline: Be part of the team defining what AI-driven content creation looks like at scale for a Fortune 500 company
• Creative Ownership: Shape how COHO uses AI and prove its value through real results on real brands
• Cutting-Edge Tools: Access to the latest AI platforms, creative software, and the budget to experiment with emerging technologies
• Collaborative Environment: Work alongside talented DPs, editors, CG artists, and Creative Directors who are eager to integrate AI into their workflows
• Volume & Variety: Work across multiple brands, platforms, and content types. You'll never be bored.
• Brand Portfolio: Work across Secret, Olay, Native, Gillette, Ivory, Safeguard, Herbal Essences, and more

Job Qualifications

• Bachelor's degree in Advertising, Marketing, Journalism, English, Communications, or equivalent professional experience. A portfolio showcasing 3-5 years of advertising copywriting with demonstrable campaign results.

• Exceptional writing skills with the versatility to shift between brand voices, tones, and formats seamlessly. Your portfolio should demonstrate everything from witty one-liners to persuasive long-form content, proving you're equally comfortable writing a six-word Instagram caption and a 1,000-word landing page.

• Deep understanding of advertising fundamentals including positioning, target audience psychology, the buyer's journey, and conversion-focused messaging. You should know the difference between awareness, consideration, and decision-stage copy—and how to write effectively for each.

• Experience writing for both digital and traditional channels with platform-specific expertise. Understanding of SEO principles, character limits, accessibility best practices, and how copy performs differently across social media platforms, email, paid search, and display advertising.

• Strong conceptual thinking ability—you're not just a wordsmith but a creative problem-solver who can develop big ideas that work across entire campaigns. Experience collaborating with art directors and contributing to concept development is essential.

• Excellent presentation and communication skills with the ability to explain strategic rationale behind creative choices. Comfort receiving feedback and iterating quickly without losing enthusiasm or quality standards.

• Collaborative mindset combined with the ability to work autonomously and manage your own project timelines. Comfort presenting work to clients and stakeholders, and the confidence to defend creative decisions when appropriate.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ's, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule: Full time

Job Number: R000147551

Job Segmentation: Entry Level

Starting Pay / Salary Range: $85,000.00 - $122,200.00 / year

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